The Mutuals Matter Association is a nonprofit initiative of mutual banks dedicated to promoting the value, resilience, and community focus of mutual banks across the country. Unlike shareholder-owned institutions, mutual banks are owned by their customers, employees and communities which means their focus is on long-term stability, personalized service, and reinvesting in their local communities rather than maximizing profits. Through public education, advocacy, and strategic partnerships, Mutuals Matter ultimately seeks to ensure consumers are aware and understand that mutual banks remain a strong and sustainable alternative in a rapidly changing financial landscape.